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Rock Never Dies: An Immersive Theatrical Experience

American Immersion Theater
A New Show by American Immersion Theater
at Hard Rock Cafe in Times Square
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Rock Never Dies is a coming-of-age, immersive sing-along about love, loss, music, and second chances at Hard Rock Cafe in Times Square, New York City. Rediscover your love of music with Caroline and become inspired by legendary musicians from the 70s, 80s, 90s, and beyond.

performances: Fridays & Saturdays, show starts at 7:30 pm, doors open at 7 pm
duration: 2 hours
ticketing: get tickets here
Dinner Menu Help
Starter Main Dish Dessert
Blueberry Basil Green Salad (mixed greens lemon zest torn basil leaves)
Caramelized Almonds Goat Cheese (toasted slivered sugar almonds)
White Balsamic Vinaigrette
Blueberry Basil Green Salad
Petit Grilled Sirloin & Grilled Shrimp (tarragon white wine)
Yukon Gold Mashed Potatoes
Melted Tomato Shallots
Asparagus
Herb Au-jus
Or
Seared Brown Butter Chicken & Grilled Salmon
Yukon Gold Mashed Potatoes
Melted Tomato Shallots
Asparagus
Pinot Grigio Reduction
Veggie option (pre ordered at the table)
Penne Pasta Primavera (cherry tomato, Asparagus, Melted Shallots, Herbs, White Wine)
Cheesecake with fresh berries whipped cream
Cheesecake with fresh berries whipped cream
All meals are served during the show.

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What time should I arrive at Rock Never Dies?

Please arrive 30 minutes before the show begins to check in, get comfortable, and grab a drink.

How will I receive my tickets?

You'll receive your tickets via email shortly after booking. Be sure to check your spam or promotional folders if you don't see them in your inbox.

Can I book my tickets over the phone?

Yes! We are happy to answer any questions and help you purchase your tickets over the phone. Feel free to contact our Box Office at 888-659-2952.

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Before You Go
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Rock Never Dies

Fall in Love with Rock All Over Again

Inside the legendary Hard Rock Cafe in Times Square, discover an experience where music isn’t just heard… but felt

Rock Never Dies is a one-of-a-kind immersive theatrical event from American Immersion Theater that is part concert, part love story, and fully a magical journey. This groundbreaking production invites you to dine, drink, and fall headfirst into the soul of rock and roll.

Enjoy a full three-course meal inside the Magical Mystery Museum of Hard Rock a place where music has power, memories come alive, and one life is changed forever every night. It’s an experience that inspires you to keep dreaming and march to the beat of your own drum.

Created by award-winning, immersive visionary Scott Cramton, often called the Willy Wonka of Immersive Theater>, this joyful, high-energy spectacle blends iconic rock anthems with romance, comedy, and electrifying audience interaction.

Whether you're on a date, celebrating something special, or just chasing that feeling music used to give you, this is your night.

    All it takes
    is one song,
    one moment,
    and a second chance
Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew     Cast & Crew    

Cast & Creative

Dakota White as Caroline
Dakota White "Caroline"
Mikeal Campbell as McGregor
Mikeal Campbell "McGregor"
Egbert Bernard as Egbert
Egbert Bernard "Egbert"
Jayson Williams as Prince
Jayson Williams
Evan Moore as Mike
Evan Moore "Mike"
Alexa Lowrey as Pat Benatar
Alexa Lowrey
Alex Davis as Elton John and Ed
Alex Davis
Vivi Aiello as Avril
Vivi Aiello
Scott Cramton
Writer & Director
India Cramton
Producer
Hard Rock Cafe
Producer
Clara Onorina
Musical Director
Mads Merlanti
Costumer & Wig Designer
Frequently Asked Questions Help
Ticketing Show Info Arrival Venue Food

How will I receive my tickets? You'll receive your tickets via email shortly after booking. Be sure to check your spam or promotional folders if you don't see them in your inbox.

Can I book my tickets over the phone? Yes! We are happy to answer any questions and help you purchase your tickets over the phone. Feel free to contact our Box Office at 888-659-2952.

Where can I buy tickets for groups? Group tickets can be purchased on our website or over the phone. Booking all tickets together under the same name ensures your group can enjoy the event seated together.

What are your box office hours? Box office hours are from 9 AM - 5 PM ET Monday - Friday.

Are there going to be any more show dates? Yes, ticket blocks are released every 4-6 weeks. "Rock Never Dies" is ongoing indefinitely

How long is Rock Never Dies? The show lasts approximately two to two and a half hours, including a three-course meal and a brief aftershow

Is there an age restriction for the show? Rock Never Dies is best suited for adults due to the thematic content and length of the performance, but all ages are welcome

Is Rock Never Dies being performed anywhere else? No, Rock Never Dies is exclusively at Hard Rock Cafe in Times Square, New York City. American Immersion Theater, the producers of the show, also runs Speakeasy, Die Softly and The Grandest Princess Ball Ever! in New York City, in addition to 20+ immersive experience locations across the continental United States.

What time should I arrive at Rock Never Dies? Please arrive 30 minutes before the show begins to check in, get comfortable, and grab a drink.

Is there a dress code? No, but many like to dress as their favorite musician to fit the theme.

Is the venue wheelchair accessible? Yes, Hard Rock Cafe is wheelchair accessible, and the performance space can be accessed via elevator. Feel free to contact our Box Office if you have any questions about accessibility.

Is there parking onsite or nearby? Unfortunately, there is extremely limited parking available in Times Square. We strongly recommend taking the subway to the Times Square-42nd St station. Guests also use taxis, Uber, Lyft, or walk to attend the show.

Is there a coat room? No, but small bags and coats are welcome inside the performance area.

Is there a bar? Absolutely! Servers will be available to take your order once you are seated.

Can I buy merchandise? Yes, Rock Never Dies merchandise is available for purchase at Hard Rock Cafe.

Do you have a lost and found? Yes, we recommend contacting Hard Rock or our Box Office after the event if you’ve left something behind.

Do you have wifi? Yes, Hard Rock offers wifi for guests, but we doubt you’ll need it. Our shows are well known for being so engaging that you’ll forget all about wifi.

Is the restaurant air-conditioned? Yes, the entire restaurant is air-conditioned for your comfort.

What food is being served during the performance?

A three-course American-style meal is served, featuring a menu that can only be found at Rock Never Dies. Menus with alternative options and dietary accommodations are available upon request.

At each show, guests will receive a Blueberry Basil Green Salad with Vinaigrette as a starter. Guests have a choice of a Petit Grilled Sirloin and Grilled Shrimp, Seared Brown Butter Chicken and Salmon, or Penne Pasta Primavera. For dessert, guests will receive a housemade Cheesecake with fresh berries and whipped cream.

Can I buy a ticket for the show without dinner? Unfortunately, no. Our tickets include both the show and the meal as part of the immersive experience.

Are there accommodations for food allergies or gluten-free options? Yes, we accommodate food allergies and offer gluten-free options. Please request an alternate menu upon arrival.

“The Best Night of my Life.” —Your Mom
“Honestly, such a blast!” —NBC New York Live, about American Immersion Theater’s ‘Speakeasy, Die Softly’, a murder mystery dinner at Carmine’s Italian Restaurant, Times Square
“We had SUCH A GOOD TIME!” —CBS, about American Immersion Theater’s ‘Speakeasy, Die Softly’, a murder mystery dinner at Carmine’s Italian Restaurant, Times Square
Rock Never Dies production photo